HOME/THE DEPARTMENT
TWO PARTNERS · FOUR DESKS

Your marketing department, already staffed.

Two partners who answer the phone, and four AI-assisted desks that do the work every month: press, search, front desk, ads and build. It runs inside your business. You see all of it, every month.

2PARTNERS
4DESKS
1REPORT / MONTH
1PARTNER / MARKET
THE DEPARTMENT · THIS MONTHLIVE
PR
Press Deskfeature in layout
SE
Search Deskmonthly AI answer check
FD
Front Deskanswering after hours
AB
Ads + Buildtrimming wasted spend
01THE PARTNERS

People you can call. By name.

The desks run on AI. The judgment doesn't. Two partners own your account, sign off on what ships, and sit across from you when the report lands.

RR
Richard RoyPARTNER

Systems, search and build. 25+ years in search and online marketing. Richard builds the AI systems and tools the desks run on, and still runs search, ads and sites for real estate, mortgage and attorney clients.

SEARCHADSBUILDAI SYSTEMS
RV
Randy Van IttersumPARTNER

Strategy and client growth. Randy built the Authority Flywheel for dental implant practices. He's your day-to-day partner: the plan, the priorities, and the conversation about what comes next.

STRATEGYGROWTHPRESS
02THE FOUR DESKS

Four desks. One scoreboard.

Each desk has a job, a monthly output and a line on your report. AI does the heavy lifting; a partner checks every piece before it goes out.

PR
Press DeskAI+

Turns your expertise into published editorial. We interview you, write the story, design it to magazine standard and publish it in a SyTec title. Then we put it to work everywhere else.

MONTHLY OUTPUTS

  • Feature or article in production, from interview to published page
  • Short cuts of the story for your site, email and socials
  • Structured article markup so search engines and AI read it as press

TOOLS

INTERVIEW TRANSCRIPTIONEDITORIAL DRAFTINGHUMAN EDITMAGAZINE LAYOUT
drafting cover story · SAMPLE
SE
Search DeskAI+

Makes you the name Google and AI engines return. We check what they say about you, fix what they get wrong, and build the proof they look for before they name an expert.

MONTHLY OUTPUTS

  • The same set of AI questions asked every month, answers logged
  • Profile and listing fixes so your name and credentials match everywhere
  • Page and structured-data updates tied to what the answers are missing

TOOLS

AI ANSWER CHECKSSTRUCTURED DATACITATION AUDITRANK TRACKING
checking AI engines · SAMPLE
FD
Front DeskAI+

Catches what recognition brings in. Calls get answered, reviews get a reply, and every inquiry gets followed up, including the ones that arrive after you've gone home.

MONTHLY OUTPUTS

  • After-hours and overflow calls answered and logged
  • Review replies drafted in your voice, sent on your approval
  • Follow-up on every new inquiry until it books or says no

TOOLS

AI CALL ANSWERINGREVIEW REPLIESFOLLOW-UP SEQUENCESCRM
answering after hours · SAMPLE
AB
Ads + BuildAI+

Runs the paid side and the site. Google Ads that buy the searches worth buying, and a website that loads fast, reads well to AI and turns visits into calls.

MONTHLY OUTPUTS

  • Google Ads managed: search terms reviewed, wasted spend cut
  • Site updates, landing pages and speed fixes
  • Small custom tools when a form or a calculator would do the job better

TOOLS

GOOGLE ADSWORDPRESSANALYTICSAI BUILD TOOLS
trimming wasted spend · SAMPLE
03THE MONTHLY CADENCE

Same rhythm. Every month.

No mystery about what's happening this week. The department runs on a four-week loop, and the loop ends with a report you can read in five minutes.

W1
Plan

Last month's numbers, this month's priorities. You and your partner agree on what ships.

WEEK 1
W2
Publish

Features, pages, profile fixes and campaigns go live, each one approved before it does.

WEEK 2
W3
Optimize

Trim what isn't working. Push what is. Re-check what AI and Google say now.

WEEK 3
W4
Report

The partner report: what shipped, what moved, what AI says. Then the loop starts again.

WEEK 4
04THE PARTNER REPORT

See your department at work.

Every month you get a partner report showing what shipped, what moved, and what AI says about you now. Same questions, same scoreboard, every month. No more "what am I paying for?"

PARTNER REPORT · SEPTEMBERLAKESIDE DENTAL · SAMPLE
Press
1 cover
AI answers
4 / 6▲2
Calls answered
312▲18%
Reviews replied
100%
New inquiries
+22%
Today: a monthly report.LIVE DASHBOARD · COMING
05PARTNER, NOT VENDOR

We don't sell you a channel. We run the department.

A VENDOR
  • Sells you one channel and a login to watch it.
  • Reports clicks and impressions, not who calls.
  • Takes your competitor as a client too.
  • Rents you attention that stops when billing stops.
  • Hands you a to-do list and calls it strategy.
A PARTNER
  • Runs press, search, front desk, ads and site as one department.
  • Reports what shipped, what moved and what AI says about you.
  • Works with one business per market, and puts it in the contract.
  • Builds recognition you keep: published press, fixed profiles, a better site.
  • Does the work. You approve it.
WHAT WE DON'T DO
  • No fake reviews. We reply to real ones. We never write or buy them.
  • No pay-to-play press. Features come through the peer rule, not a price tag.
  • No surprise publishing. Nothing goes out in your name without your approval.
06ONE PARTNER PER MARKET

Is your market still open?

GRAND RAPIDS · DENTAL IMPLANTS · OPEN
Free. See what AI says about you today, and whether your market is taken.